Temp, Ariz. – Rockford
Fosgate has launched a “24/7” campaign with sponsorship of the AMA Supercross
FIM World Championship series and Factory Honda rider Josh Grant as a
spokesman.
“Accelerate hard, then
shift,” said Bill Jackson, president of Rockford Corporation, in a statement. “It’s an attitude we’ve fused into a
philosophy and a culture at Rockford Fosgate.
We’re united to defy the limits and exceed all expectations of high-performance
car audio. The throttle has to be wide open to understand that our passion is
what drives us 24/7. It’s who we are and
is reflected in the products we build.”
The campaign will
include grassroots promotional activities with dealers in each market where the
16 races will occur, Rockford said, and will integrate local dealers into the
races with tickets, hospitality opportunities, prizes and other promo
opportunities.
Supercross veteran and X
Games gold medalist Grant will sport a Rockford Fosgate logo on his helmet, as
well as make appearances to talk about supercross racing and car audio.
