Temp, Ariz. - Rockford Fosgate has launched a "24/7" campaign with sponsorship of the AMA Supercross FIM World Championship series and Factory Honda rider Josh Grant as a spokesman.
"Accelerate hard, then shift," said Bill Jackson, president of Rockford Corporation, in a statement. "It's an attitude we've fused into a philosophy and a culture at Rockford Fosgate. We're united to defy the limits and exceed all expectations of high-performance car audio. The throttle has to be wide open to understand that our passion is what drives us 24/7. It's who we are and is reflected in the products we build."
The campaign will include grassroots promotional activities with dealers in each market where the 16 races will occur, Rockford said, and will integrate local dealers into the races with tickets, hospitality opportunities, prizes and other promo opportunities.
Supercross veteran and X Games gold medalist Grant will sport a Rockford Fosgate logo on his helmet, as well as make appearances to talk about supercross racing and car audio.