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ProSource Taps CI Channel

ProSource, the $4.5 billion specialty CE buying group, has forged an alliance with CI Edge, a leading buying organization for commercial integrators.

The move gives ProSource’s 500-plus dealers and custom integrators access to their new partner’s buying programs, training and member expertise, including joint educational sessions that began earlier this month.

“This alliance makes ProSource the only buying group in the industry that can serve both commercial and residential markets,” noted ProSource business development director Andy Orozco.

CI Edge serves small to midsized commercial integrators doing less than $10 million in business annually.