Long Beach, Calif. – Pioneer will expand distribution
of select
products to all of the more than
100 Best Buy stores selling musical instruments in the U.S.
Seven
of Best Buy’s flagship musical instruments flagship stores will also get Pioneer’s
top-of-the-line turntable and mixer.
The
company also sells through such specialty MI retailers as Sam Ash and Guitar
Center.
The
distribution expansion, said senior marketing manager Dave Arevalo, will expose
more consumers to DJ products and potentially expand the market.
Because
Pioneer’s products are designed for novices as well as enthusiasts, visibility
in Best Buy stores “will ensure that enthusiasts and novices have access to the
premier choice of DJ gear,” he added.
Arevalo
also contended that “with the increasing popularity of electronic/dance music
influencing today’s mainstream market, it is a natural progression to bring our
diverse product offering to consumers through an outlet like Best Buy.”
The
products available to all of Best Buy’s musical instruments locations are the
CDJ-350 entry-level digital multimedia player, CDJ-2000 flagship digital
multimedia player, DJM-350 entry-level DJ mixer, DJM-2000 flagship DJ mixer and
HDJ-2000 flagship headphones.
