Long Beach, Calif. - Pioneer released a 90-second lifestyle commercial for Internet distribution as part of its marketing campaign for the $499-suggested AppRadio 2 head unit, which turns iPhones and select Android smartphones into a vehicle's main source of content.
The commercial will be aired on Pioneer's
, the company's
channel, and Pioneer's
pages. It will also run as a Pandora media buy on Pandora's PC and mobile applications from April 23 through May 23.
The commercial follows a young couple on a road trip as they travel and "discover some of life's greater moments using only their car, smartphone, apps and Pioneer's AppRadio 2 car stereo, which guides and entertains them through their scenic journey," the company said. The commercial features recording artist Hellogoodbye's new hit single "When We First Met."
The commercial was created by
, which produced Pioneer's comedic
campaign for Pandora Internet Radio and the company's global lifestyle
The AppRadio 2 head unit connects via USB to the iPhone 4 and 4S and also to a growing number of Android smartphones equipped with a Mobile High Definition Link (MHL) port or HDMI Micro port. The head unit can be used to stream content from the smartphone and smartphone apps as well as control the smartphone and apps.
The majority of AppRadio 2's functions and controls are operated via a high resolution 7-inch capacitive touchscreen that supports multi-touch gestures. The head unit features control and playback of apps and music, AM/FM tuner, built-in Bluetooth hands-free calling, a built-in GPS antenna to improve the position accuracy of a GPS navigation app stored on a connected smartphones, an input for an optional rear-facing backup camera and no CD player.