Golden, Colo. — Pentax unveiled Wednesday its latest elements-resistant point-and-shoot digital camera model, the Optio W80.
The digital camera, which ships in July at a $300 suggested retail, is billed as being “waterproof, dustproof, coldproof and shockproof.”
The Optio W80 is said to resist water to a depth of 16 feet, enabling underwater shooting by snorkelers.
The new shockproof design will protect the camera from a drop of up to 3.3 feet, Pentax said.
Key features include 12.1-megapixel resolution, a 5x internal optical zoom lens (equivalent to 28-140mm), a 1-inch-thick body design, and a wide-angle 28mm lens that is said to be well-suited for landscape, group and more confined shots.
The Pentax Optio W80’s zoom lens features a Super Protect (SP) coating applied to the mineral crystal cover of the internal zoom lens to help repel water, grime and finger marks.
The camera was also designed to resist cold temperatures as low as 14 degrees F (-10 degrees C).
A 2.5-inch LCD monitor features anti-reflective coating, and the widescreen, HD movie capture mode records video at resolutions of up to 1,280 by 720 pixels at 30 fps.
Fast face-detection technology is included to see up to 32 faces in 0.03 seconds, with smile capture and blink detection to improve portrait shots.
A Pixel Track shake-reduction system enables sharp images in high- and low-lighting conditions without adding high ISO noise.
For close focusing, a Super Macro mode will capture images as close as 1cm (less than 1 inch) from the lens.
The Optio W80 will be available in choice of colors, including cardinal red, azure blue and gunmetal gray.
A clear protective skin ($17 suggested retail) and a floating wrist strap ($20) will be available as options.