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Pentax Adds White WG-3 Rugged Digicam

Denver — Pentax Ricoh Imaging Americas unveiled this week a white version of its WG-3 ruggedized point-and-shoot digital cameras, which launched in March.

The WG-3 line now offers five body color choices including the new white: black and orange or in green or purple in the GPS version.

The WG-3 and WG-3 GPS line offer weather-proof, shock-proof cameras for action-oriented photographers.

Pentax upgraded the features on the now 15th-generation line.

The WG-3 body is crush-proof, shock-proof from drops of up to 6.6 feet, cold-proof to 14 degrees F and waterproof to 45 feet. It can withstand up to 220-foot pounds of force, the company said.

The camera series also employs a folded optical zoom lens that reduces its vulnerability to moisture and dust while delivering a pocket-size configuration without a protruding lens barrel.

Also added is a textured grip for a controlled ergonomic grasp and colorful grip accents.

“The addition of white to the existing line of WG-3 cameras is a timely inclusion for upcoming summer activities,” said John Carlson, Pentax senior marketing manager. “The WG-3 is a great, worry-free camera to keep with you for a day at the beach, a long hike or even on the slopes in the winter. Regardless of season, climate or weather the WG-3 was built to withstand the elements and capture great images.”

The white version of the WG-3 will be available online and with limited distribution to retail outlets in July at a $300 suggested retail.