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Paramount Launches Blu-ray Upgrade Promo

Los Angeles — Paramount Home Entertainment revealed a special Blu-ray Disc promotion Wednesday that will give consumers a $10 upgrade rebate for upgrading their Paramount and DremWorks DVDs with Blu-ray versions of the same titles.

The promotion, which begins with the Sept. 2 release of “Transformers,” will enable purchasers to mail-in promotional certificates located in the packaging of the Blu-ray products, along with the proof-of-purchase tabs from both the DVD and Blu-ray versions.

Other eligible titles include such catalog titles as “The Godfather: The Coppola Restoration,” which will be released Sept. 23, and “Sweeney Todd,” which comes out on Oct. 21.

Other titles featured in the promotion include “Old School,” “Stardust” and “Zodiac.”

The specially marked packages include an insert with all the pertinent details.

Eligible titles must be purchased before Dec. 31, 2009, with all rebate certificates postmarked by Jan. 31, 2010.