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Panasonic Unveils 4 Lumix Cameras

Secaucus, N.J. –


introduced Monday four Lumix
point-and-shoot digital cameras from its ZS and TS series, with models
addressing the latest trends for long-zoom lenses, strong low-light performance
and quality HD video capture.

Two new ZS-series
models include the DMC-ZS20 (shipping in March at a $350 suggested retail) and
DMC-ZS15 (shipping in March at a $280 suggested retail).

The DMC-ZS20 is
billed as “the world’s slimmest” 20x optical zoom digital camera.  The nano surface coated Leica DC Vario-Elmar
lens range starts at a wide 24mm and enables the camera to capture FullHD 1080/60p
video in AVCHD Progress MPEG-4 format.

Another key feature
is built-in GPS functionality to pinpoint locations where photos were taken
from map data installed onto the camera from the supplied DVD.

The camera
includes a 14.1-megapixel (MP) MOS sensor, an advanced Venus Engine image
processor, a 10 fps burst shooting capability, Light Speed autofocus (AF)
system, and an SDXC/SDHC/SD memory card slot,

The ZS20 also has
manual control options, allowing shutter speed and aperture adjustment, and 3D
Photo Mode. It also adds a new High Dynamic Range (HDR) system together with Power
optical image stabilization with Active Mode to suppress image blurring from
hand-shake. Other features include AF tracking, intelligent ISO control, face
recognition, intelligent scene selector, intelligent handheld n ightshot,
Motion Deblur mode, Intelligent Burst mode and Intelligent Exposure allows
users to point and shoot, leaving the camera to do all the work, the company

It has a 3.0-inch
LCD touchscreen with control of AF, touch zoom or touch shutter during

The Lumix DMC-ZS15
features 16x optical/32x digital intelligent zoom starting at a 24mm ultra-wide
angle, 12.1MP MOS sensor, 3.0-inch intelligent LCD, up to FullHD 1080/60i video
capture in AVCHD and 1080/30p in MP4 format

The company also
introduced a new high-performance camera in its Tough series, model DMC-TS4 (shipping
in March at a $400 suggested retail). It includes a built-in GPS system,
compass, altimeter and barometer, and is waterproof to 40 feet, shockproof from
a drop of 6.6 feet, freeze proof to 14 degrees F, and dustproof.

It also includes a
Leica DC Vario-ELMAR lens with a 4.6x optical zoom (35mm equivalent: 28-128mm),
a 12.1MP high-speed CCD sensor and advanced LSI Venus Engine image processor.
It will record video at up to FullHD 1080 in AVCHD and MP4 formats.

Shooting modes include
Time Lapse Shot, Miniature Effect and Panorama Shot.

The company also
unveiled the Lumix TS20 (shipping in late February at a $180 suggested retail) in
its Tough series, which is waterproof to 16 feet, shockproof to approximately 5
feet (1.5 meters), dustproof, and freeze proof to temperatures as low as 14-degrees

The TS20 includes 16.1-megapixel
resolution and has a flat and slim profile with a 25mm ultra-wide-angle lens
and a 4x optical zoom (35mm equivalent: 25-100mm). 

The TS20’s zoom
extends to an 8x equivalent with the Intelligent Zoom function and can shoot
720/30p HD video in the MP4 format.

It includes a 4x
optical zoom that is available during video recording and includes a dedicated
video record button for rapid switching between still photos and videos.

The TS20 has a 2.7-inch
intelligent LCD, MEGA OIS, AF tracking, intelligent ISO control, face recognition,
intelligent scene selector and intelligent exposure.

Picture modes
include a Miniature Effect.