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Panasonic To Ship New D-SLR In October

Secaucus, N.J. — Panasonic will ship a new digital SLR to dealers this October.

The 10-megapixel Lumix DMC-L10 is being positioned as a step-up for advanced consumers. It will incorporate face detection technology that can detect up to 15 human faces and adjust focus and exposure accordingly.

Like its predecessor the L1, the L10 features a supersonic wave filter to shake dust loose from the image sensor and a live-view LCD screen. The 2.5-inch screen can rotate 270 degrees from the body of the camera and can adjust its brightness automatically based on the surrounding lighting.

The L10 will also offer Panasonic’s Intelligent ISO control for boosting shutter speed and light sensitivity to a maximum of ISO 1,600 to reduce blur caused by subject movement. It also employs a “hybrid-type” autofocusing system, giving consumers the choice between phase difference AF or contrast AF depending on shooting needs.

The camera will feature a mode dial, RAW shooting, a film mode to simulate nine different analog film effects, six auto-focus methods, and is capable of burst speeds up to 3 fps to the capacity of an SD memory card.

The DMC-L10 will ship with an optically-stabilized Leica D Vario-Elmar 14-50mm/ F3.8 lens in the box and will retail for a suggested $1,299.