While Sony’s been generating buzz for a 4K media player and video download service that will serve to prime the pump for its flashy, new UltraHD TV sets, it’s not the only company that will ride broadband connections to deliver movies in the eye-popping format. 

A much smaller company, ODEMAX, is developing one, too. In fact, it beat Sony to the punch when it lit up a private beta of its 4K download service last month.

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