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NPD Launches Market Insights

Port Washington, N.Y. – The NPD Group today launched a new service called Market Insights that combines company research, analysis and consumer panel information to give its customers a view of the market’s future behavior.

The service takes elements from four existing NPD offerings, Market Pulse, Market Outlook, Analyst Inquiry and Strategic Review with a new forecasting methodology. The combination will give NPD customers the ability to know what happened, why it happened and how they should react.

“We know how quickly clients must react to changing market conditions,” said Barry Wilderman, VP of analyst services for The NPD Group. “The combination of our expansive data and the expertise of our analysts will help clients take the guesswork out of making key business decisions and allow them to react to market conditions with a high degree of confidence.”