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The NPD Group Expects CE-Driven Mother’s Day Sales

Port Washington, N.Y. — The NPD Group expects this Mother’s Day, May 13, to boost sales for CE retailers and vendors. Its retail-tracking service found that consumers spent more than $865 million during the week leading up to Mother’s Day last year, a 9 percent increase over 2005.

According to NPD, some of the biggest selling products in 2006 were digital cameras, MP3 players and accessories, mobile navigation products, camcorders and satellite radio products.

“We can expect to see those products as well as several others, including digital picture frames and flat-panel televisions, do very well this year,” said Stephen Baker, NPD’s industry analysis VP.

NPD isn’t the only party betting on an influx of CE shopping for Mother’s Day. To read about Circuit City’s Mother’s Day digital imaging related initiatives, click here.