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Nintendo Names Exec VPs

Redmond, Wash – Nintendo of America Thursday named Cammie Dunaway sales and marketing executive VP and Shigeyuki Takahashi special assignment executive VP.

Dunaway will report to Reggie Fils-Aime, Nintendo of America’s president and chief operating officer, while Takahashi will report to Tatsumi Kimishima, Nintendo of America’s chairman and CEO.

Both will work from Nintendo’s new Silicon Valley offices in Redwood Shores, Calif.

Dunaway will be responsible for all sales and marketing activities for Nintendo in the United States, Canada and Latin America, starting Nov. 5. She will take over the position that was vacated when Fils-Aime was promoted to his current positions in May 2006.

Dunaway has more than 20 years of marketing and sales experience, most recently as chief marketing officer for Yahoo!, where she was responsible for leading Yahoo!’s worldwide branding efforts and driving the company’s product-marketing initiatives, Nintendo said.

Prior to joining Yahoo!, Dunaway spent 13 years at Frito-Lay, supervising prominent brands.

Takahashi will conduct special research activities and provide perspective to the sales and marketing department using his accumulated knowledge, beginning Nov. 1. He also will support Kimishima in future business expansion plans. Takahashi joined Nintendo in 2006 and most recently served as the president of Nintendo Research, where he was in charge of exploring and conducting research activities for Nintendo’s future business expansion in North America.

Prior to joining Nintendo he worked for Sanwa Bank (now UFJ bank) for 30 years.