Nikon Launches NikonLive Site

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Melville, N.Y. - Nikon launched Thursday "


" to complement the Nikon at Jones Beach Theater with Live Nation summer concert season.



website will provide music fans with informative photography related content, including tips about shooting concerts and images by professional photographers while integrating music, photography and social media enabling fans and artists to share personal concert experiences.

Fans will be able to view images taken by performing artists in the site's "Sound Check" area, and view professionally photographed images in the "Rock and Roll Picture Show" area.

Nikon's professional photographers will present exclusive, behind-the-scenes access to their favorite music acts, and offer advice and tips on how to shoot great images and video with digital cameras.

Fans will be invited to participate in "Cool Shot" contests for the chance to win a Rock Star Flyaway trip to the concert of their choice at the Nikon at Jones Beach Theater or a Live Nation club show in New York. 

Information on the Rock Star Flyaway contest is available at 

"Nikon is excited to again team up with the world's largest live entertainment company, Live Nation to connect with music fans," stated Bo Kajiwara, Nikon marketing director. "We think music is a compelling platform for Nikon to engage music and photography lovers who capture and share their music moments through photographic images."

Also available will be updates from fans, bloggers, photographers and participating artists via Twitter hashtag #NikonLive and the Nikon Facebook Fan Page at



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