Starpower Home Entertainment Systems, Dallas’ premium A/V, custom-install and home appliance chain, formally opened its newest concept store n the suburb of Southlake, providing a glimpse of the tools needed to engage its loyal consumers.
The 15,000-square-foot multimillion-dollar facility is triple the size of its predecessor and, like the North Dallas flagship store it emulates, features interactive tech displays and fully functional kitchens.
The luxury vignettes underscore Starpower’s lifestyle approach to store design. While the lifestyle concept is “nothing new,” chairman Daniel Pidgeon conceded, he said it remains refreshing during a time of retail retrenchment.
“We believe it is misguided and a disservice to believe that people wish to make unemotional lifestyle purchases using only an online interaction,” noted Pidgeon, who doubles as the immediate past chairman of the Consumer Technology Association (CTA). “This store focuses on the intimate relationship between products and an upscale lifestyle, and that must be done in an environment that allows the client to fully-understand what they are buying.”
Added president/CEO and twin brother David Pidgeon, “This showroom unlocks the imagination and allows our clients’ dreams to become a reality.”
The 22-year-old family business, a two-time winner of TWICE’s Excellence In Retailing Award, also maintains showrooms in the Dallas/Fort Worth bedroom community of Uptown and in Scottsdale, Ariz.