Libertyville, Ill. - Motorola Mobility will offer cash incentives up to $200 to professional consumers who trade in an old cellphone for an enterprise-ready Android-based Motorola smartphone.
The program, which launches Feb. 28, is designed to boost sales of higher-priced smartphones and tablets with the security and encryption features that IT departments believe are secure enough to access enterprise servers.
Under the program, Motorola will provide an instant online quote for a user's previous cellphone, a prepaid shipping label, and payment within four to six weeks of receipt. Prosumers will also be able to use the new MotoAssist IT service for help in setting up accounts and transferring contacts. Service personnel will also work directly with corporate IT departments.
Motorola said it has launched more than 20 enterprise-ready smartphones and tablets during the past three years. Devices include the Motorola Razr, Droid Razr, Droid Razr Maxx and Droid 4. They offer FIPS 140-2 government-grade encryption, MotoCast by Motorola for remote file access, Smart Actions for task automation, and a Citrix GoToMeeting app for collaboration while on the go.
The recently launched Motorola Xoom 2 and Droid Xyboard tablets are also enterprise-ready.