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MERA Schedules KnowledgeFest 2010 Trade Show

North Andover,
Mass. – The

Mobile Electronics
Retailers Association

(MERA) scheduled its

KnowledgeFest 2010

trade show for Oct.
10 -12 in Dallas at the Gaylord Texan Resort and
Convention Center.

The show, which
resumes after a one-year lapse, will feature more than 50,000 square feet of
exhibit space, manufacturer product training, and more than 20 workshops
“designed by, and for owners, managers, salespeople, and installation
technicians,” the association said. For the first time, the event will feature
exhibits and training sessions for “The Connected Car” and “Driver’s Safety”
categories, which MERA said “will become an important part of the mobile
electronics retailer’s business in the near future.”

exhibitors and sponsors interested in participating may contact MERA at (800)
949-MERA or

[email protected]

more information.

Because of the
economic downturn, MERA cancelled last year’s KnowledgeFest. The association
later approved


of the trade group by InstallerNet, which organized a national
network of home and car electronics installers who perform installs for major
retailers. The major retailers offer InstallerNet installation gift cards for
use with purchased products. The customer buys the card and calls an 800 number
to be directed to the local InstallerNet retailer who performs the installation
for a set price.

Following its
purchase last year by InstallerNet, the association changed its name back to
the Mobile Electronics Retailers Association following a brief period during
which it was called Mobile Enhancement Retailers Association.

The first
KnowledgeFest was held in 1995.