North Andover, Mass. - MERA, the Mobile Electronics Retailers Association, has reached an agreement with Revenew to deploy its Channel Networking platform to benefit MERA supplier and retail members.
The agreement was finalized at KnowledgeFest, MERA's trade-only exhibit and seminar show held Aug. 28-30 in Dallas.
ROL (Revenew Online) helps product suppliers market through the suppliers' resellers by providing marketing services and support. In its role with MERA, the company will establish a single platform that suppliers and retailers can use to more easily convey product information to consumers, the trade group said.
"Obviously, our goal here is to increase sales through the retail channel," said Chris Cook, MERA president. "The problem with this has always been accommodating different methods for different retailers in different markets. Revenew brin
gs us a single system we can use to send a manufacturer's message to a group of retailers, and through to their customers, and have it be effective. In our efforts to increase consumer awareness and bring more customers through our retailers' doors, this will be a great tool."
As part of the program, MERA members that agree to participate will have access to Revenew Online, a website that will host suppliers marketing programs and facilitate funding of retail marketing activities by those suppliers. In addition, Revenew will provide training and support to retail members to help them best take advantage of supplier programs.
MERA will be announcing more details on the Revenew program later this month.