North Andover, Mass. — The Mobile Electronics Group (MEG), the 12-volt retailer association, is incorporating Revenew’s Cloud-based marketing services into the group’s TSS POS system.
“Revenew provides the best option to give our members access to multiple campaigns — those funded by our manufacturer partners, as well as industry marketing programs like CarTech Demo Days,” said Mobile Electronics president Chris Cook. “Our members want quick and easy access to marketing materials they can launch and monitor alongside all their other back office applications.”
With the Revenew interface on members’ POS terminals, dealer members will be able to manage their local marketing “from the machine on which they spend most of their time,” Revenew said. Dealers will also be able to launch integrated marketing campaigns, many of which are funded by their suppliers; sync their customer lists with their Revenew account for immediate use; and monitor the success of their campaigns and make any needed changes, Revenew said.
“By integrating Revenew into Mobile Electronics’ POS system, retailers are able to easily launch marketing campaigns and measure results through sales all while managing their businesses,” said Revenew CEO Nasrin Thierer.
Revenew’s Cloud-based marketing platform enables suppliers to support local retailers’ marketing programs.
MEG counts more than 1,000 retailers as members, providing them with education and business services. It was formed earlier this year by from the merger of the Mobile Electronics Retailers Association (MERA) and the In Car Experts (ICE) buying group.