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MCV Unveils Dyle Mobile DTV Brand

In a move that will be important for the marketing of mobile digital TV services
and mobile DTV capable devices, the broadcaster-backed Mobile Content Venture
(MCV) has announced that it will be using “Dyle” as its consumer brand for the
launch of mobile DTV services next fall.

The Dyle logo and brand will
also be appearing on consumer devices to certify that it is capable of receiving
the national mobile content service being developed by MCV, a joint venture that
is made up of Fox, Ion Television and NBC and by the 12 major groups of
broadcast stations that make up the Pearl Group.

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