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Liu Named CEO At

City of Industry, Calif. — Tally Liu, president of, has been named chairman/CEO of the IT and CE e-tailer, succeeding Fred Chang.

The change becomes effective Aug. 1, the company said.

Chang, a founder of Newegg, will retain his seat on the board of directors and executive committee, and will continue to serve as the president of Newegg’s China operations.

“I am very pleased to be handing off the roles and responsibilities of chairman and CEO to Tally,” Chang said in a statement. “Tally has earned widespread trust and admiration for his strong leadership qualities and unbending dedication to ethical business practices. I am convinced that he shares in, and is the right person to perpetuate, my vision for Newegg. He has my full support and confidence.”

Liu was named president in February and before that served as the chair of Newegg’s audit and compensation committees for nearly three years. He joined the company from Knight Ridder, where he last served as internal audit VP after 30 years with the media conglomerate.

“I have big shoes to fill,” said Liu said in a statement. “Fred Chang envisioned Newegg and in seven short years built a small startup into an e-commerce titan and one of the most savvy tech retailers on or off the Web. His leadership philosophy of constant innovation and outstanding business integrity is a model I look up to and one I am planning to continue in my new role.”

Founded in 2001, privately held Newegg describes itself as the second-largest online-only retailer in the United States, with more than 9.4 million registered users. It ranked 15th on TWICE’s Top 100 CE Retailer rankings, with $1.9 billion in sales in 2007.