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LED Driving LCD Growth: Quixel

Portland, Ore. –
LED TV shipments skyrocketed during the second quarter, accounting for nearly
all LCD category growth during the period.

According to a new
report by Quixel Research, LED unit shipments rose 105 percent in the second
quarter over the first quarter of 2010, and increased 875 percent year over

 In contrast, the CCFL segment was up only 3
percent in unit volume from the first quarter to the second quarter, and
declined 25 percent year over year.

“LED models
impacted almost every screen size segment — positively,” said Tamaryn Pratt, principal
of the market research firm. “The LED segment was finally in full swing in the
second quarter.”

 Pratt noted that the leading LED brands have
broadened their selection in size and price, and that many opening price-point
brands now have their first LED offerings in stores.

“After a full year
in the market, there are plenty of choices and consumers like what they see,” she

Revenue for the
LED segment rose 49 percent from quarter to quarter and spiked 312 percent year
over year to $1.7 billion, accounting for nearly 40 percent of the total LCD TV

Total LCD
shipments rose 16 percent quarter to quarter but slipped 5 percent from the
year-ago period, while total LCD dollar volume rose 9.8 percent from the first
quarter, to $4.5 billion.

 Looking ahead, Quixel is projecting strong LCD
demand through the balance of the year despite tough economic conditions, and anticipates
continued unit growth through 2013, as large-screen models take an increasing
share of the category.