Scottsdale, Ariz. - Bruce Kuperman, former senior sales VP of DBL Distributing, has formed Direct Distributing, here, designed to sell accessories to independent retailers.
Kuperman, who left DBL in May when it restructured, told TWICE that the new company will be in operation by Sept. 15 and will serve retailers nationwide.
Joining Kuperman is Michael Balaskovits, former operations senior VP for DBL before the company was sold to Ingram in 2007, and will take on the same role with Direct Distributing.
"Our goal is to service independent retailers and bring them through a difficult recession," Kuperman said. "We want to service them the way they expect to be serviced, and jump thorough hoops for them so they can stay profitable in these economic times."
Kuperman noted that Direct Distributing is looking to carry about eight categories initially, such as Bluetooth, headphones and batteries, as well as accessories for computers, cellphones, home phones, portable audio and video.
While Kuperman did not provide details yet on which brand names Direct Distributing would carry, he did note, "We want new product lines to differentiate us, such as Wrapsol." Marketed by industry veteran Don Patrican, Wrapsol is a maker of an environmentally friendly clear film that protects a wide variety of CE devices.
Direct Distributing has one warehouse facility, an 18,000-square-foot warehouse, here, with up to 2,000 square feet of office space. Its Web site, www.directdistributinginc.com, should be operational on or about the 15th, Kuperman said.