Rochester, N.Y. -
launched Friday the latest edition of its pocket video camera line -- the Playfull waterproof model.
The device is said to fit its target of providing pocket video cameras that are both affordable and enjoyable to use.
"Today's consumers are looking for products that offer worry free simplicity while meeting the needs of their active lifestyles," said Phil Scott, Kodak digital capture and accessories marketing VP. "A video camera should be easy to use, convenient to carry, and designed so you don't worry about it regardless of where you are. That is why the new Kodak Playfull waterproof video camera is small enough to fit easily in a pocket or small purse, it is waterproof so it is always with you for those unpredictable moments and it's affordable."
The camera features Kodak's exclusive Share Button and pop-out USB arm to easily email videos directly to friends or upload to popular social networks and photo-sharing sites.
It can also record up to 10 hours of HD video with the expandable SD/SDHC card slot that can hold up to 32GB.
The Playfull will be available at leading electronics and imaging retailers this fall in several color and memory options, including black with a 4GB SDHC card for a $120 suggested retail, and in red or white for $100 without the SDHC card.