Jensen is debuting its first "competition"-grade car audio line, called ATS.
In a concerted push to upgrade its brand image the company is offering under the new line two high-performance amplifiers and several speakers, with car head units possibly to follow.
In addition, Jensen is showing for delivery midyear a 1/2 DIN MP3 player that accepts MMC flash cards.
Also at CES, Jensen entered the telematics marketplace with an advanced GPS product called Sentinel. It allows two-way communication and roadside assistance via a call center, as well as stolen vehicle recovery and other services.
The Sentinel is expected to be available at the end of the year at a price of less than $300, with monitoring fees from $15 to $30 per month.
It is offered in partnership with monitoring/telematics company Varitek.