J.D. Power has issued its “2016 TV Satisfaction Report,” and new winners have been crowned.
What’s more, retailers should know the in-store display is still a primary source of info for many shoppers, although the number of people who report this has decreased from last year.
The annual report measures satisfaction with TVs among customers who purchased one in the past 12 months. The 1,000-point satisfaction score takes the following factors into account: performance/reliability, features, price, ease of operation, built-in online capabilities, customer service and warranty. Eligible brands included Samsung, LG, Hisense, Emerson, Sharp, Sony and Vizio.
Samsung once again ranked highest in the 50-inch or larger TV segment with a score of 859. Sony, meanwhile, displaced Samsung from its 2015 position as the highest ranking brand in the smaller than 50-inch TV segment, with a score of 843.
Among the findings:
Consumers with a TV 50 inches or larger were more satisfied than those with a smaller TV (845 points vs. 812).
Both sets of consumers said the in-store display was a primary source of information during the shopping process, with 22 percent saying they relied primarily on the in-store displays. Last year, about half of consumers said the same.
Smart TVs: 80 percent of TVs 50 inches or larger, and 59 percent of the smaller TVs, were smart.
Curved: 27 percent of those who purchased a TV 50 inches or larger chose one with a curved screen, while 17 percent did the same for a smaller TV.
4K Ultra HD: 52 percent of those who purchased a TV 50 inches or larger chose a 4K model; 25 percent for smaller models.
Power Circle Rankings: 50-Inch or Larger TVs
Samsung 859 (score) 5
LG Electronics 856 5
Sony 856 5
Report Average 845 3
Emerson 829 2
Sharp 824 2
Vizio 824 2
Rankings: Smaller than 50-Inch TV
Sony 843 (score) 5
Samsung 838 5
LG Electronics 823 4
Report Average 812 3
Hisense 805 3
Vizio 803 3
Power Circle Ratings Legend
5 – Among the best
4 – Better than most
3 – About average
2 – The rest
