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Imaging Execs See Profit Opportunities In Holidays


– Perhaps attesting to the beginning
of the end of the long-depressed economy,
pockets of growth in better-featured digital
cameras this spring have manufacturers
eager to capitalize on profit opportunities this
holiday season.

To explore this new optimism, TWICE convened
some of the key executives in leading
camera companies for its annual Digital Imaging

What we found was somewhat surprising.
Much of the industry’s growth this year has
come from the d-SLR category as more affluent
second- and third-time camera buyers
make the step up to better-featured equipment.

Taking a cue from the TV industry, camera
makers, too, are looking to tap into the 3D
craze with some of the first digital camera
models to deliver new levels of performance
and simplicity of use from a decades-old stereoscopic
photographic technique.