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HTSA To Carry Niveus’ Digital Media Products

Milpitas, Calif. — The Home Theater Specialists of America (HTSA) buying group has chosen Niveus Media as its first and only manufacturing partner that produces digital media solutions for connected homes.

According to a release, Niveus is the 42nd vendor to sign with the $500 million buying group that has nearly 60 dealer members.

The addition of Niveus’ digital media-based products to the HTSA lineup marks the continuation of the group’s effort to evolve and broaden its focus in order to remain competitive in the changing custom installation marketplace. The organization’s executive director, Richard Glikes, first alluded to such changes at January’s International CES in Las Vegas when he explained that he felt the group needed to work to provide solutions that offer more than a traditional video-centric experience.

Glikes expanded on his philosophy in March at the group’s annual spring conference in Savannah, Ga., by pinpointing five categories — furniture, control and automation, networking, audio and lighting — in which he saw room for potential growth. At the time, he also announced partnerships with vendors who cater to some of those newer categories, such as TiVo, Touchstone Home Products and Sligh Furniture.

In other HTSA news, earlier this week the organization announced the addition of two new retail members: Elite Custom Audio Video of Montclair, Calif., and Great Barrington, Mass.-based Tune Street.