New York – HTC today introduced the Rhyme 3G smartphone.
The plum-colored 3G Rhyme will become available on Sept. 29
for $199 exclusively on the Verizon Wireless network. Verizon will carry the
Rhyme in all its locations, and it also will be offered at Target Stores, said
Marni Walden, Verizon’s VP, chief marketing officer.
An HTC staffer said there are no plans for a 4G version at
The Rhyme will come bundled with a docking station, ear buds
and a charm, all with a matching color scheme.
The charm is an innovation intended to help users from
missing calls. It is a small purple cube that connects to the phone’s mic jack
and lights up when there is an incoming call or message. The idea is the phone
can be kept tucked away, and the charm, which is attached to a 2-foot wire, is
clipped onto your person or bag in a visible position, said Scott Croyle, HTC’s
The docking station is part of HTC’s effort to promote the
Rhyme as a clock/radio replacement. The phone is placed into the angled dock,
where it automatically connects to the docks built-in speakers.
HTC also included a redesigned HTC Sense with the Rhyme.
This version allows the home screen to be easily altered; the camera app can be
launched directly from the display, cutting down on set up time; and photos can
be set to automatically appear on Facebook and Twitter whenever they are taken.
The camera has a burst mode that takes five images in 2.5
seconds. The display area itself now sports dynamic tabs for email, photos,
messaging and other heavily used apps.
The phone runs on a Qualcomm MSM 8655 1GHz processor, uses
the Android with HTC Sense OS, and has a 3.7-inch display, a 5-megapixel camera
and a non-replaceable 1,600-milliamp lithium-ion battery.