Chicago - hhgregg's long-awaited entry into the Chicago market will formally take place tomorrow with the opening of its first 14 area stores.
Ribbon-cutting ceremonies will be performed at each new location at 2:45 p.m., followed by the official store opening at 3 p.m. Customers attending the festivities will have a chance to win prizes, including a Frigidaire stainless-steel kitchen appliance package, a 55-inch LG 3DTV, a Magellan GPS device and hhgregg gift cards.
The chain will also hold a grand-opening sale at area stores Sept. 15-24.
The Chicago rollout represents the company's largest single-market launch to date, and puts the Indianapolis-based CE and majap chain in direct competition with local independents Abt Electronics and Grant's Appliances while encroaching on Sears Holdings' hometown turf.
The addition of the Chicagoland locations brings hhgregg's store count to 204 showrooms in Alabama, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, Mississippi, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee and Virginia.