Miami - hhgregg will formally enter the South Florida market on Thursday with the grand opening of 10 stores here and in Broward and Palm Beach counties.
The expansion will pit the multiregional CE and appliance chain against BrandsMart USA, the local big-box discounter with five superstores stretching from South Miami to West Palm Beach.
The chains had been fellow NATM members until hhgregg left the buying group in 2002, prior to its entry into the Atlanta market where the retailers also go head-to-head.
The new locations bring the total number of hhgregg stores in Florida to 33, and nationwide total to 200. The company has also launched major pushes into the Chicago and Pittsburgh areas this season.
"South Florida is an exciting new market for hhgregg, and we are delighted to have a presence here," said marketing VP Jeff Pearson. "We look forward to serving new customers in the area who can expect to find a large selection of products, very competitive prices and outstanding customer service at our stores."
A ribbon-cutting ceremony will take place at each new location at 2:45 p.m. on Thursday, followed by the official store opening at 3:00 p.m. hhgregg will hold a Grand Opening sale from July 14-23 that will include special financing options on items throughout the store, plus the chance to register to win a Frigidaire stainless-steel appliance package, a 55-inch LG 3DTV or a Magellan GPS device.