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HES Names Bashford Midwest Region Mgr.

Anaheim, Calif. — Home Entertainment Source (HES), the A/V specialty division of Brand Source, has named Tim Bashford as Midwest region manager.

Bashford a former zone manager with Hitachi Home Electronics will be responsible for implementing HES member benefits, such as group-negotiated direct manufacturer programs, member-owned warehousing through Expert Warehouse, custom installation solutions through Expert Custom Warehouse, marketing solutions through Expert Marketing, extended warranties through Expert Protection, group insurance benefits through Expert Care and human-resource solutions through Expert HR.

Bashford had served at Hitachi for the past 12 years, over which he had multiple responsibilities including regional account sales, national account sales as well as sales management.

Home Entertainment Source is a not-for-profit organization with approximately 500 members and annual sales exceeding $1.4 billion, the group said.