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Gracenote Boosts OEM Marketing Effort

Berkeley, Calif. – Gracenote, developer of the CDDB CD-recognition database, set up a Japan-based subsidiary to sell its technologies to CE makers in the Far East, support those OEM customers, and obtain direct feedback from them, the company announced.

Gracenote previously marketed through a Japan-based reseller but wants ‘to increase our level of business in Japan,’ said new CEO Craig Palmer.

The company has licensed its technology to about 30 CE suppliers worldwide, about double the number a year ago.

The company is getting ready to offer a DVD-recognition database and a waveform-analysis technology that will extend the music database’s capabilities to a greater variety of consumer electronics products, including analog radios.