Long Beach, Calif. -
launched Monday its Great American Movie Night campaign aimed at bringing family and friends together to watch movies on a large screen or wall space under a starry sky using an Epson MovieMate portable video projector.
To play up the campaign, the company is offering a Projector-A-Day Giveaway from May 17-23 where consumers can win an Epson MovieMate 60 projector to host their own movie night parties. Consumers can register until May 23 at 9 a.m. PT to be eligible.
Epson will invite winners to return to its Web site to share stories and photos from their Movie Night events and to enter a Makeover Your Backyard Sweepstakes, offering a $2,500 prize for a backyard theater makeover.
The American Movie Night promo will stress that consumers will enjoy excellent image quality from Epson MovieMate 60 projectors and a picture that is up to eight times larger than a widescreen 40-inch TV.
In addition, the MovieMates feature built-in CD/DVD players and speakers. The campaign kicks off on April 19 and runs through June 13.
will include tips on hosting an outdoor movie party, and movie party themes and kits with film suggestions, snack recipes, music playlists and downloadable invitation templates.
"With Memorial Day weekend right around the corner, the Great American Movie Night program is designed to help people across the country jump-start the season of backyard barbecues and family movie nights," stated Marge Ang, Epson America senior product manager. "Sharing movies on the big screen under the stars is easy and affordable with Epson's unique MovieMate all-in-one projector."