New York - Premium cable movie service EPIX said Wednesday that it is rolling out apps for its streaming services.
This move is part of an authentication strategy across a range of platforms, including mobile devices, tablets and Roku TV set-top boxes.
For TV users,
said it will join the ranks of more than 200 services on the Roku platform as "the first premium cable movie channel."
The company said the new apps are available for download on more than 100 mobile devices including: Android-powered tablets and phones from manufacturers including: Motorola, HTC and LG; Samsung TVs and Blu-ray players; Google TV; Roku streaming players; and BlackBerry PlayBook.
All EPIX apps are free and allow subscribers who are authenticated via cable, satellite and telco distributors to access over 3,000 EPIX movies plus original programming and extras on demand through internet connections.
The apps distribution was described by the company as "the next phase of EPIX's multi-platform growth strategy as EPIX continues to expand its leadership in authentication and multi-screen entertainment."
EPIX has started an apps launch campaign with distributors, including sampling opportunities among heavy viewers of online video. The EPIX apps will provide all consumers free access to EPIX's movie trailers, interviews and short form video content.
Movie fans will be offered limited free trials to watch EPIX movies and original programs and EPIX will connect those who sample the service to affiliated distributors to subscribe.
"Our business was created to take advantage of the changing landscape, understanding how consumers are using technology, and we have been able to successfully work with our partners to create new ways for authenticated subscribers to access premium entertainment when, where and how they want," said EPIX President and CEO Mark Greenberg. "Movies have been a key driver of every new entertainment platform and we are excited to tap the power of movies to engage online viewers and attract new subscribers for our affiliated distributors."
One of the first program providers offering the EPIX apps at launch is Verizon FiOS.
"Verizon FiOS subscribers enjoy a steadily growing lineup of programming, with the freedom and convenience of services like Flex View and FiOS TV Online, as well as providers like EPIX who are making their content available on multiple devices," stated Terry Denson, Verizon content strategy and acquisition VP. "We are happy that the new EPIX apps will further expand the choices and accessibility for our FiOS TV customers."
EPIX is currently available on Google TV and will roll out additional apps throughout the second quarter of 2011.
The service offers an assortment of new hit releases and classic titles from the studio libraries of Paramount Pictures, Lionsgate, MGM, and others.
Available titles include: Star Trek, Iron Man 2, Paranormal Activity 1 and 2, Saw, Tyler Perry's Madea, James Bond and Rocky.
EPIX also offers original comedy, music and sports specials.