Bethel, Conn. – Duracell has announced a business alliance with Vancouver, British Columbia-based Xantrex Technology, a supplier of portable and back-up power products, for a new line of Duracell-branded battery chargers, power packs and inverters utilizing technology developed by Xantrex.
No details on the specific products were given, but Duracell expects the line to become available in June.
“Our collaboration with Duracell reinforces the Xantrex reputation as a leading manufacturer of portable and backup power products. It also provides both companies with access to a broader customer base that values the Duracell brand and demands the quality and features offered by Xantrex products,” said John Wallace, Xantrex CEO.
“This partnership increases our ability to meet consumers’ needs by providing them with access to high quality, backup portable power solutions from a brand they know and trust,” said Dan McCarthy, marketing director, Duracell’s marketing director. “Ultimately, this streamlines the shopping process, creating more targeted solutions for consumers.”