El Segundo, Calif. – Former PepsiCo vice chairman
and PepsiCo International CEO Michael White has been named the new president
and CEO of DirecTV.
White, who announced in September that he would be retiring later
this year from his current positions at PepsiCo and PepsiCo International, will
assume his new role at DirecTV beginning Jan. 1, 2010.
He has also joined the satellite-TV provider’s board of
“After a very thorough search, we have found an exceptional
leader with a sustained track record of success, profitably growing businesses
and a reputation for making the impossible possible,” stated John Malone,
DirecTV chairman. “Mike also brings the highest degree of leadership, innovation
and passion to the table – all qualities that will help drive DirecTV’s
performance in the coming years.”
White replaces Larry Hunter, who served as DirecTV’s interim CEO
following the resignation of Chase Carey.
White joined PepsiCo in 1990 as planning VP for Frito-Lay North
America (FLNA). He advanced through a number of senior positions there,
including chief financial officer of FLNA, executive VP and chief financial
officer of Frito-Lay International, chief financial officer of Pepsi-Cola Co.
worldwide and chief financial officer of PepsiCo.
During that time he led a transformation of PepsiCo’s
international business and has helped engineer numerous acquisitions, including
the pending agreements to acquire the company’s two largest bottlers, the Pepsi
Bottling Group and PepsiAmericas.
Prior to PepsiCo, White held executive positions at Avon
Products, Bain & Company and Arthur Andersen & Co.
“This is an exciting time to be taking the reins at DirecTV,”
White said in a statement. “It’s a great
company with the best television service and a strong brand, offering plenty of
opportunities and challenges, and I can’t wait to meet both head on. I look
forward to working with the talented management team and employees as we continue
to grow the business, delight the customer and further distance DirecTV’s