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Digital SLRs Still Soar, Even In Downturn

The leading digital camera manufacturers remain confident that enough new technology will hit the market to keep point-and-shoot customers trading in and trading up to higher-priced SLRs.

During TWICE’s Annual Digital Imaging Roundtable, executives with several top manufacturers discussed such issues as:

  • Can digicams grab discretionary dollars?
  • Are digital cameras churning?
  • How specialty and e-commerce retail channels are driving the high-end business.
  • How step-up customers shop around.
  • How the D-SLR market will grow and if it will churn.
  • Will GPS and Wi-Fi be accessories?

The manufacturing executives who attended the roundtable were: Stewart Henderson, marketing communications director of Samsung; Michael Hunter, marketing VP of Olympus; David Lee, senior VP, Nikon; Phil Lubell, marketing director, Sony; Jerry Magee, marketing director/future products, Kodak; Eliott Peck, senior VP and GM, Canon; and Darin Pepple, marketing manager of Fujifilm. Liz Cutting, imaging analyst for The NPD Group, added market-trend insight.

The TWICE Annual Digital Imaging Roundtable begins on p. 40.