The leading digital camera manufacturers remain confident that enough new technology will hit the market to keep point-and-shoot customers trading in and trading up to higher-priced SLRs.
During TWICE’s Annual Digital Imaging Roundtable, executives with several top manufacturers discussed such issues as:
- Can digicams grab discretionary dollars?
- Are digital cameras churning?
- How specialty and e-commerce retail channels are driving the high-end business.
- How step-up customers shop around.
- How the D-SLR market will grow and if it will churn.
- Will GPS and Wi-Fi be accessories?
The manufacturing executives who attended the roundtable were: Stewart Henderson, marketing communications director of Samsung; Michael Hunter, marketing VP of Olympus; David Lee, senior VP, Nikon; Phil Lubell, marketing director, Sony; Jerry Magee, marketing director/future products, Kodak; Eliott Peck, senior VP and GM, Canon; and Darin Pepple, marketing manager of Fujifilm. Liz Cutting, imaging analyst for The NPD Group, added market-trend insight.
The TWICE Annual Digital Imaging Roundtable begins on p. 40.