Los Angeles - The Digital Entertainment Group (
) announced Tuesday the launch of a new Blu-ray Disc promotional sweepstakes on Facebook sponsored by representatives of the motion picture and consumer electronics industries.
The "Win Big with Blu-ray" challenge will leverage more than 100 Facebook pages hosted by the DEG in partnership with Bert Kreischer, host of Travel Channel's Bert The Conqueror.
Sweepstakes winners will be awarded a Blu-ray prize pack each week, for 15 weeks.
The DEG said the purpose of the "Win Big with Blu-ray" campaign is to educate movie lovers on the benefits of Blu-ray home entertainment.
Kreischer and the DEG created a trilogy of short videos promoting the sweepstakes that will appear on participating partners' Facebook pages.
Entry information is available on each of the participating pages, along with videos.
Bonus points may be earned by commenting about the promotion for a chance to win weekly prizes, including a new Blu-ray Disc player and 50 of Hollywood's hottest movies on Blu-ray.
The promotion is powered by Peer Squared, developers of the ShareAndTell Pro social sweepstakes and rewards platform.
Supporting DEG member companies include: Anchor Bay Entertainment, Image Entertainment, LG Electronics, Lionsgate, Panasonic, Paramount Home Entertainment, P&F, Sony Electronics, Sony Pictures Home Entertainment, Summit Entertainment, Toshiba America Information Systems, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment, Vivendi Entertainment, Walt Disney Studios Home Entertainment and Warner Home Video.
"The top 20 Hollywood film pages alone on Facebook have more than 250 million collective â€˜likes', so by teaming up with more than 100 similar partners, we knew this could be one of the largest sweepstakes ever to be conducted on Facebook," stated Amy Jo Smith, DEG executive director. "Consumers are spending nearly eight hours per month on Facebook now. There's no better way to tout the benefits of Blu-ray to engaged and receptive consumers across the country."
The sweepstakes will award a prize package each week beginning on or about Nov. 2, 2011.
Users must be a continental U.S. resident over the age of 18 and must have an existing Facebook account to enter.
Official contest rules are available through a link at participating partner pages, from Peer Squared, or upon request.
The promotion is not sponsored, endorsed or administered by Facebook.