LAS VEGAS – The DEG: Digital Entertainment Group used its annual cocktail reception here at International CES to honor 2013’s top contributors to the field of digital video entertainment, led by Target.
The No. 2 discount chain was singled out for its efforts last year in marketing and merchandising both playback devices and physical disc based movies and TV shows online, and in stores and for launching from the ground up its own video streaming service, Target Ticket, said Amy Jo Smith, DEG president.
“We applaud Target for aggressively going after the home entertainment category, and pushing the industry to evolve and add even more value to our products,” added Ron Sanders, DEG board of directors chair and president of Warner Bros. Worldwide Home Entertainment Distribution. “They have taken the time to evaluate the opportunities within the digital marketplace and are making strategic moves to market to their customers.”
Anne Stanchfield, Target divisional merchandise manager of entertainment, accepted the award saying: “It has been a fantastic year for Target and for the launch of Target Ticket.”
The DEG said the discounter continues to creatively merchandise Blu-ray Disc hardware and software, offering a broad range of products and purchasing opportunities. DEG members also said that Target Ticket made the Ultra- Violet system for multi-format content sales a key component in its offering.