Consumers High On Mobile Shopping Apps

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New York - As if brick-and-mortar retailers don't have enough online-sales-related issues to deal with, a PriceGrabber survey finds many people will be using smartphone apps to help save money while out shopping.

The study found that 39 percent of smartphone owners have a shopping-related app on their device and that 84 percent of those people intend to use it this holiday shopping season.

The survey was conducted from Oct. 18-26 and included 3,574 U.S. online shoppers.

In addition to those who already have and use these apps, PriceGrabber found 42 percent of those without an app plan to download either a new app or do so for the first time. The most popular apps are those that allow for comparison shopping, with 70 percent surveyed expressing interest, followed by coupon apps at 65 percent.

Other popular apps include those capable of checking price via a barcode scan, and before Black Friday, it was apps that search out deals specific to that day.

PriceGrabber found that 56 percent of those who used these apps believed they helped get them the best deal, 50 percent cited the convenience of receiving discounts and price notifications directly to their phone, 38 percent apps enhance their brick-and-mortar shopping experience and 28 percent enjoyed the apps' localizations features.

The study also found that consumers were not going to limit themselves to certain types of purchases via mobile apps. Sixty-three percent they would buy both big and small ticket items, 20 percent plan to do all of their shopping using these apps, 8 percent will only buy items worth less than $100, and 5 percent will spend more than $100 with the apps.


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