Consumers A Bit Foggy On Cloud Computing


Port Washington, N.Y. - Cloud computing is still quite a bit over the head of most consumers, an NPD Group study found.

The "Digital Software and the Cloud Report" found only 22 percent of those surveyed understood what the term Cloud computing meant. However, more than 76 percent of the respondents stated they have used Cloud computing services in the past year even if they did not realize it.

"They might not always recognize they are performing activities in the Cloud, yet they still rely on and use those services extensively. Even so, they are not yet ready to completely give up on traditional PC-based software applications," said NPD's Steve Baker, industry analysis        VP.

NPD said the top Cloud applications used are email, tax preparation and online gaming

Baker said pointed to tax-preparation software as one application that bridges the PC-Cloud divide among knowledgeable Cloud users and those less savvy. He noted that both groups not only understand how to use the online software properly, but it is a rare case where they are willing to pay for the service.

"This might indicate a path to help consumers understand the value of computing in the Cloud, and allow retailers and service providers to monetize additional services," he said.


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