Arlington, Va. - The Consumer Electronics Association (CEA) reported that consumer confidence in technology improved in March.
Consumer confidence hit 88.9 on the CEA's Index of Consumer Confidence. This is three points higher than in February and 10 above January's mark. This is the index's highest level this year. The highest mark ever registered was 93.6 in December 2011.
Shawn DuBravac, CEA's chief economist and research senior director, said Apple's latest iPad launch along with new models of televisions and smartphones likely boosted confidence numbers and technology spending in March.
However, consumer confidence in the overall economy dropped in March. The CEA Index of Consumer Expectations fell 1 percent to 173.6. This figure is 12 points higher than it was at the same time in 2011.
DuBravac blamed higher gasoline prices for the drop in consumer expectations for March.