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Consumer Tech Sentiment On The Rise, Says CTA

Consumer confidence toward tech spending rose slightly in April, according to the latest data released today by the Consumer Technology Association (CTA), the third consecutive month the index has climbed.

The CTA Index of Consumer Technology Expectations (ICTE), which measures consumer expectations about technology spending, increased 0.7 points to reach 87.1 in April.

“Consumer sentiment toward technology spending continues to move higher in Q1,” said Shawn DuBravac, CTA’s chief economist. “While consumer spending on durable goods slipped in recent months, year-over-year growth in tech spending has been accelerating. The ability of this trend to continue will increasingly depend on adoption of emerging categories, such as smartwatches and smart home devices.”

Forthcoming results from CTA’s “18th Annual Consumer Technology Ownership and Market Potential Study” find 8 percent of American households now own a smart watch.

According to other CTA research, smart watch sales are expected to increase 28 percent to 13.6 million units, earning $3.7 billion in revenue, an increase of 22 percent this year.

The CTA Index of Consumer Expectations, which measures consumer sentiment about the U.S. economy as a whole, dipped 4.4 points in April to 174.3.

“Consumer confidence toward the overall economy dropped this month, as a number of economic indicators, such as housing, retail and industrial production, point to a continued economic slowdown in the U.S.,” said DuBravac.

The CTA indexes are updated on a monthly basis through consumer surveys. New data is released on the fourth Tuesday of each month. Find current and past indexes, charts, methodology and future release dates on the CTA Indexes page.