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CES Audited Attendance Up 12% In 2010

ARLINGTON, VA. — The Consumer
Electronics Association (CEA), producer
of the International CES, reported
that the audited attendance
for the 2010 event in Las Vegas this
January was 126,641, a 12 percent increase
from 2009.

An independent audit of the 2010 International
CES, performed by Veris
Consulting, confi rms CES’s status as
the world’s largest consumer technology
tradeshow and North America’s
largest annual tradeshow of any
kind, CEA said. Last year’s show drew

Veris is certified by the Exhibition
and Event Industry Audit Commission
(EEIAC) to perform audits.
As part of the Veris audit, each
CES attendee is counted only once,
and show size is calculated using
only exhibit space actually sold, not hallways or bartered space.

At CES this year 2,500 global companies,
including a record 330 first-time exhibitors,
unveiled an estimated 20,000 new technology
products across 1.4 million net square
feet of exhibit space, CEA said. Also, 24,364
international attendees from 136 countries
helped increase global attendance at CES
by more than 8 percent over last year.

According to the Veris audit, 45 percent
of all attendees were senior-level executives,
director level and above, on par
with last year.

More than one-third of all attendees are
the final decision makers when it comes
to new product purchases and partnerships
within their organizations. More than
8,400 attendees represented companies
with more than $500 million in total annual
sales, nearly double the previous year.

More than 12,000 retail buyers, 8,000
manufacturers and 3,000 engineers came
to the 2010 CES along with more than 8,500
attendees from the software development/
publishing, content development
and entertainment industries, a 41 percent
increase over last year.

Top government officials also attended
the 2010 International CES. Policymakers
from the U.S. House of Representatives,
the U.S. Senate, the Department
of Commerce, Federal Communications
Commission (FCC), U.S. Department of
Transportation and the U.S. Department
of the Treasury were all present.

This audit complies with the industry
standards for audits adopted by both the
EEIAC and the International Association of
Exhibition and Events (IAEE), CEA said.

The 2011 International CES is scheduled
to run Jan. 6-9 in Las Vegas.