CES 2011 Panasonic Unveils 8 Lumix Cameras


LAS VEGAS - Panasonic is celebrating the 10


anniversary of its Lumix digital camera business at International CES by unveiling eight models as the first fruits in its 2011 lineup.

"Panasonic's success with imaging innovations during the last 10 years is truly remarkable, and we have been on a tireless mission to deliver what consumers want most: digital cameras that are easy to operate, fun to use and capable of capturing images with exquisite beauty," said Richard Simone, Panasonic entertainment and imaging produces VP. "Looking ahead to the future, we will continue to be a challenger in the digital imaging industry, leading with our ground-breaking mirrorless interchangeable-lens cameras, the Limix G Micro System. Panasonic strives to continue setting new standards in basic performance and continuing to revolutionize the digital camera."

New Lumix models include four slim-styled FH-series models, two ultra-slim FP-series models, and a new S series featuring two models.

The FH-series models include the DMC-FH2, DMC-FH5, DMC-FH25 and DMC-FH27; pricing will be announced closer to shipping time.

The FH2 (14.1 megapixels) and FH5 (16.1 megapixels) both feature newly developed retractable 4x optical zoom lenses (starting at a 28mm wide angel) with Leica DC optics, 20 percent slimmer profiles, 720p HD video recording, and a new Venus Engine VI video-processing system with improved resolution, zooming, startup and auto focusing capability.

Other features include MEGA optical image stabilization, intelligent ISO control, intelligent scene selector and face detection.

The DMC-FH25 and DMC-FH27 both feature 16.1-megapixel resolution and combine a 28mm wide-angle Leica DC lens with 8x optical zoom capability.

Also offered in both models are large Intelligent LCDs, 720p HD video recording, the Venus Engine VI image processor with Intelligent Resolution technology, and fast response times with shutter-release lag times as short as 0.005 seconds.

Other features include          MEGA OIS, intelligent ISO, face detection and intelligent scene selector.

The FH27 features full touch-control operation with a 3-inch (230,000-dot) smart touchscreen. The FH25 features a 2.7-inch intelligent LCD without touch control.

The DMC-FP7 (16.1 megapixel) and DMC-FP5 (14.1 megapixel) offer slim profiles by incorporating and ultra-thin 4x optical zoom lenses with folded optics, mirror finish 720p HD video recording, large touch-control LCDs and easy-to-use settings.

For touchscreens, the FP7 incorporates a 3.5-inch 16:9 LCD, while the FP5 features a 3-inch 3:2 LCD. Using the touchscreen controls, users can touch-set autofocus, zoom, shutter and the intelligent scene selector. All menu setting options are now available with touch control, and in playback mode users can drag the image across the screen with their finger to browse the collection of photos, as though it is a page in a book.

The FP7 also features three new creative modes for manually editing photos. Both cameras include Mega OIS, intelligent ISO, face detection and intelligent scene selector.

The new S-series cameras are billed as "easy-to-use" models with smart features, 720p/30 fps HD video recording, 4x optical zoom lens starting at 28mm, and a new rounded shape design to help the cameras fit comfortably in the palm of the hand.

The S3 models offer 14.1-megapixel resolution while the S1 has 12.1-megapixel capability.

Both cameras also include Mega OIS, face detection, intelligent scene selector, the Venus Engine VI system, 2.7-inch intelligent LCD, .007 (S3) and .008 (S1) shutter lag times.

They will ship in choice of blue, black, gold, pink and silver, body colors.


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