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Canon To Show HD Video At Sundance Fest

Lake Success, N.Y. –

Canon USA

said Thursday it will debut a collaborative film, entitled “The Story Beyond
The Still,” Jan. 23, at the Sundance Film Festival in Park City,

This event is expected to draw Sundance Film Festival guests,
industry professionals and members of the media before the film publicly
premieres Feb. 7 on the Sundance Channel and

Canon, which is a Sundance Film Festival sponsor, said “The Story
Beyond the Still” began as a year-long contest, launched in January 2010 on
Vimeo that allowed photographers and videographers to showcase their creativity
in a new style of filmmaking that blended still and video images into a
continuous cinematic piece begun by Canon Explorer of Light, Vincent Laforet.

“At Canon, we strive to let the visions of all filmmakers be
realized,” said Yuichi Ishizuka, Canon U.S.A. Imaging Technologies and general
manager executive VP. “We are proud to be a sponsor of the Sundance Film
Festival where we will showcase the full ‘The Story Beyond The Still’
collaborative film that demonstrates the first-hand benefits of shooting still
and moving images with Canon’s industry-revolutionizing HD d-SLR cameras.”

Shooting video on d-SLR cameras has become increasingly popular
among filmmakers and enthusiasts. Nearly 20 percent of the overall 2011
Sundance Film Festival films were shot on HD d-SLR cameras.

Canon will also have a “The Story Beyond the Still” room presence
the entire week to showcase digital imaging products.

During the festival, Canon will host exclusive educational
workshops led by filmmaker Eric Schmidt, creator of the film, “I Melt with
You,” which was shot using Canon d-SLRs and will premiere at the 2011 Sundance
Film Festival. 

The workshops, targeting film enthusiasts and professionals, will
highlight the need for d-SLR cameras in the filmmaking industry.

Attendees will gain both technical and creative expertise and
will take place at the following times:

Jan. 21: 10:30 a.m. to 12:30 p.m.

Jan. 22: 10:30 a.m. to 12:30 p.m. at the New Frontier Blue
Building, 1354 Park Ave, Park City, UT

A Canon- and Vimeo-sponsored contents invited participants to use
the HD video capability of their d-SLR cameras to create short, two- to four-minute
videos that tell a story based on the final still frame from Laforet’s piece,
and then from each successive winning “chapter.”  Videos were submitted online and judged by
filmmakers and the Vimeo community.  

To kick off the contest, Laforet collaborated with Grey New York
to bring his interpretation of a still image to life in a short film entitled
“The Cabbie,” which served as the first installment of a seven-chapter
collaborative work in which each participant was asked to interpret the
previous winning photographer/filmmaker’s final still image as the start of
their vision for the subsequent chapter.