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Call2Recycle Launches Awareness Campaign

Atlanta – Call2Recycle,
North America’s free rechargeable battery and cellphone collection program,
launched MyCall2Recycle, an awareness campaign designed to educate consumers
and businesses on the importance and ease of battery recycling.

During the
campaign, consumers are asked to scour their homes and get rid their of all used
rechargeable batteries and cellphones and bring them to any of Call2Recycle’s
30,000 public drop-off locations to help the organization achieve its goal of
collecting 1 million pounds of rechargeable batteries between now and Oct. 1.

The MyCall2Recycle
campaign consists of three major components: online contests through the
campaign’s website

in-store giveaways for consumers who recycle their rechargeable batteries at
campaign partner locations, promoted through Call2Recycle’s Facebook and
Twitter pages; and a collection drive in four major markets across the country
— in Atlanta, Chicago, Dallas and San Diego — from Sept. 20-26.  

As part of the MyCall2Recycle
campaign, people are invited to participate in an online video contest, which
launched today at

by sharing their green stories about what inspires them to recycle, the company

 Between now and Oct. 1, consumers will have
the chance to create and upload their videos, and vote on their favorites for a
chance to win various wireless devices. The first 100 people to upload a video
that meets the contest requirements will receive a free Call2Recycle eco tote

“We have collected
more than 55 million pounds of rechargeable batteries since our program
launched in 1996, but too many used batteries are still going to landfills,”
said Carl Smith, president and CEO of Call2Recycle. “Millions of batteries are
not recycled, primarily because people don’t know that they can be recycled or
where to take them for recycling. Our goal with the MyCall2Recycle campaign is
to collect one million pounds of batteries between now and Oct. 1, by making
everyone in the U.S. and Canada aware of the free battery recycling locations
in their area, and educating businesses on the advantages of becoming a free
battery collection spot.”

Call2Recycle has
partnered with long-time battery recycling program participants DeWalt, Lowe’s,
RadioShack and Staples to build awareness of the importance of battery
recycling through the MyCall2Recycle campaign. Call2Recycle’s Facebook fans and
Twitter followers will be the first to learn about random prize giveaways for
people spotted recycling at select retail locations across the country.