Call2Recycle Launches Awareness Campaign

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Atlanta - Call2Recycle, North America's free rechargeable battery and cellphone collection program, launched MyCall2Recycle, an awareness campaign designed to educate consumers and businesses on the importance and ease of battery recycling.

During the campaign, consumers are asked to scour their homes and get rid their of all used rechargeable batteries and cellphones and bring them to any of Call2Recycle's 30,000 public drop-off locations to help the organization achieve its goal of collecting 1 million pounds of rechargeable batteries between now and Oct. 1.

The MyCall2Recycle campaign consists of three major components: online contests through the campaign's website

MyCall2Recycle.org

; in-store giveaways for consumers who recycle their rechargeable batteries at campaign partner locations, promoted through Call2Recycle's Facebook and Twitter pages; and a collection drive in four major markets across the country -- in Atlanta, Chicago, Dallas and San Diego -- from Sept. 20-26.  

As part of the MyCall2Recycle campaign, people are invited to participate in an online video contest, which launched today at

MyCall2Recycle.org

, by sharing their green stories about what inspires them to recycle, the company said.

 Between now and Oct. 1, consumers will have the chance to create and upload their videos, and vote on their favorites for a chance to win various wireless devices. The first 100 people to upload a video that meets the contest requirements will receive a free Call2Recycle eco tote bag.

"We have collected more than 55 million pounds of rechargeable batteries since our program launched in 1996, but too many used batteries are still going to landfills," said Carl Smith, president and CEO of Call2Recycle. "Millions of batteries are not recycled, primarily because people don't know that they can be recycled or where to take them for recycling. Our goal with the MyCall2Recycle campaign is to collect one million pounds of batteries between now and Oct. 1, by making everyone in the U.S. and Canada aware of the free battery recycling locations in their area, and educating businesses on the advantages of becoming a free battery collection spot."

Call2Recycle has partnered with long-time battery recycling program participants DeWalt, Lowe's, RadioShack and Staples to build awareness of the importance of battery recycling through the MyCall2Recycle campaign. Call2Recycle's Facebook fans and Twitter followers will be the first to learn about random prize giveaways for people spotted recycling at select retail locations across the country.

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