Broad Product Range Debuts At SEMA Show

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Radar detectors, multimedia head units, OEM integration accessories, and Bluetooth kits made their debut at last week’s Specialty Equipment Market Association (SEMA) show.

Major introductions included two $549-suggested navigation-ready multimedia head units from Clarion with displays that were upgraded to WVGA resolution, Escort’s and the industry’s first portable navigation device (PND) with built-in radar/laser detector, and a SKU-reducing $169 S3-1 steering-wheelcontrol adapter from Scosche. The S3-1, due early spring, enables remote control of Pioneer, Alpine, Clarion, Kenwood, JVC and Sony head units from many vehicles’ OEM steering-wheel controls.

Also at the show:

• Parrot launched the $129 Parrot MiniKit Smart Bluetooth hands-free windshieldmount kit with integrated 2-watt speaker for use with any smartphone measuring from 56mm to 70mm wide. See p. 58 for more details.

 • Monster announced its $119 Motion Play charging device for iPads, iPods, and iPhones. It’s said to deliver hand-motion control over the docked devices, including play/ pause and track skip. Monster didn’t indicate whether the device, due in the first quarter, would integrate with OEM or aftermarket sound systems.

• Scosche launched indash head-unit mounting kits for the 2010 Ford Mustang, Ford Taurus and Chevy Camaro at $299, all with color touchscreen air-conditioner controller and ability to connect to the factory air conditioning harness. They’re due in early spring.

Other Scosche introductions included a new line of OEM interfaces designed to add an aux input to a factory stereo and deliver full or partial control of an iPod, depending on the head unit. The line is said to retain factory XM satellite radio and OnStar.

Products displayed by other companies at the show included:

• Rosen’s new Toyota factory-look navigation/multimedia head unit with 7-inch touchscreen for the 2010- 2011 Toyota Sequoia/Tundra

• A $199 camouflage-covered Vector 955 Camo laser/ radar detector from Beltronics;

• Metra’s Axxess ASWC steering-wheel control module, which works with most OEM systems to deliver steering-wheel control of Pioneer, Kenwood, Sony, JVC, Alpine and Eclipse head units.


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