Anaheim, Calif. - BrandSource is creating a new Florida region in an effort to better serve consumer electronics, furniture, floor covering and appliance dealers.
With increasing opportunities in all categories, BrandSource believes that now is the time to focus on opportunities within the Florida market, the company said in a statement.
According to BrandSource CEO Bob Lawrence, "We believe that furniture, consumer electronics and floor covering retailers in Florida have been underserved. With our expertise in these categories, including appliances, we believe now is a great time to create a base with retailers in Florida. This way, as the economy improves, BrandSource is positioned to be the dominant home furnishings retail entity".
Currently BrandSource has 4,500 members in North America, covering all home furnishings categories. BrandSource said this enables the member-owned buying group and its retailers one-stop shops to effectively compete against the chains and box stores.